A logo is very important for a business. People can recognize an image/picture very quickly. And a logo is a picture/image which contains your brand name.
Strategy:
1.Hire a professional graphic designer to create your logo.
2.Your logo should be unique.
3.Your logo should be as simple as possible.
4.Simple logo does not mean a colorless logo. Add some color to your logo.
5.It will be best if your logo contains your brand name with your slogan.
6.Your logo can be iconic or text based.