Promote Step 6: Email Marketing

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. 

Strategy: 

1. Consolidating Your Names 
2. Build Your List of Email Addresses 
3. Develop Your Email Campaign Mix 
4. Write Your Emails 
5. Choose Your Recipients 
6. Send Your Email Blast 
7. Process Opt-Outs 
8. Process Bounced Emails 
9. Follow Up Step 
10. Refine and Repeat