4:06 AM
CR Zaman
Definition:
Experiential marketing is one of the most effective ways to reach out to your target audience, but often times one of the most difficult. This is the art of the allowing your audience to “feel” your brand and become advocates of it. It should activate the connection to the brand on a sustainable basis.
Expectations:
Create advocates that are loyal to your brand and can’t wait to share the experience with others.
Examples:
Events, “Experiences” to connect emotionally with the desired target audience
Frequency:
If experiential marketing is deployed effectively, it should be part of the nomenclature of your brand, not a rare experience.
