Cost Per Action or CPA is a profitable business concept and CPA
marketing is one of the most popular ways for internet marketers to earn
an income online. CPA marketing is not only a financially rewarding way
of making money online, but also requires much less work than other
models of earning an online income.
So, what does a CPA marketer do?
A CPA marketer helps companies get leads by marketing their products and
services. For this, the marketer is heavily rewarded by the company,
who offer him a hefty commission for her services. He is also paid for
getting leads for any free offers announced by the company.
So CPA marketing is profitable for all parties involved. Companies
appreciate the value of CPA marketing as it helps them get new leads for
their products and helps to market their services to new customers. A
CPA marketer, who acts as a go-between between a company and its
potential customer, profits as well and gets paid very well for the
leads provided by him.
How can you get started as a CPA marketer?
To get started as a CPA marketer, you should first identify your
business objectives. Your business objective is to bring in targeted
traffic or real visitors to a company’s website, through links promoted
by you online. When the leads generated by you take up any trial offers
or special discount offers provided by the company, as the CPA marketer
who sent them there, you will be compensated for your efforts. That’s
the significance of the term CPA or Cost Per Action – you benefit only
if the leads generated by you take specific action, whether that means
signing up for an account or accepting a special offer.
How do CPA offers work?
Essentially, when it comes to signing up for CPA offers, visitors only
have to do something as simple as filling out a form that mentions their
e-mail address, ZIP codes and name. Visitors see no harm in giving this
information. But not all CPA offers are so simple. Some require the
visitor to fill up very complicated forms with a lot of personal
information. For such complicated CPA offers, the conversion rates are a
lot lower, but the payouts or the compensation from the company is much
higher. For maximum payout, you should use your talent as an internet
marketer to get maximum leads for the company and get them to complete
the action required of them.
Joining the right CPA network
There are several great CPA networks online. There is a big difference
between an affiliate network and a CPA network and you shouldn’t get
confused between the two. You should select a CPA network that suits you
well and matches your potential. It is more difficult to be accepted by
a CPA network than by an affiliate network. Dedicated CPA networks only
accept people with proven internet marketing expertise and experience
as members. This is because only the most experienced marketers are
capable of converting the best CPA offers. But this does not mean that
someone who is new to internet marketing isn’t accepted by CPA networks –
they get a chance as well, as long as they show the right attitude and a
willingness to learn from the best.
Finding an offer to promote
Before you know what offer to look for, I want you to pick a niche and
stick to it until you see results. The reason why I suggest this is
because I see a lot of new affiliates jumping from gaming offer to
dating offers then back to biz op offers and so on.
This literally gets you nowhere and unless you can profit in a specific
vertical, there’s no point in jumping around. After you have decided on a
niche, say gaming for example, the next step is to ask your affiliate
manager what gaming offers are converting well at the current time.
Your affiliate managers has lots of data and they are there to help you
make money so don’t be afraid to connect with them and ask for help.
Usually, they will send you a list of gaming offers within 24 hours or
48 hours max.
Picking a Traffic Generation Method
Without any traffic to your offer, you will not be making money, period.
Now, when it comes to traffic, there are many different ways you can go
about this.
On the other hand, if you have a budget and would like to tap into paid
traffic where it’s a lot more predictable, instant and scalable.
Another thing to note is that some offers only allow certain traffic
methods. You need to make sure you read the description of the offers
and if you unsure about something please contact your affiliate manager
and they will help you out.
Don’t overcomplicate CPA marketing and just take one step at a time. The
“Biggest Secret” to succeeding as a CPA Marketer is to always be
testing!
You need to test different networks, different offers, different
landers, different traffic sources and pretty much test everything you
possibly can.