Cost Per Action or CPA is a profitable business concept and CPA marketing is one of the most popular ways for internet marketers to earn an income online. CPA marketing is not only a financially rewarding way of making money online, but also requires much less work than other models of earning an online income.

So, what does a CPA marketer do?


A CPA marketer helps companies get leads by marketing their products and services. For this, the marketer is heavily rewarded by the company, who offer him a hefty commission for her services. He is also paid for getting leads for any free offers announced by the company.



So CPA marketing is profitable for all parties involved. Companies appreciate the value of CPA marketing as it helps them get new leads for their products and helps to market their services to new customers. A CPA marketer, who acts as a go-between between a company and its potential customer, profits as well and gets paid very well for the leads provided by him.

How can you get started as a CPA marketer?

To get started as a CPA marketer, you should first identify your business objectives. Your business objective is to bring in targeted traffic or real visitors to a company’s website, through links promoted by you online. When the leads generated by you take up any trial offers or special discount offers provided by the company, as the CPA marketer who sent them there, you will be compensated for your efforts. That’s the significance of the term CPA or Cost Per Action – you benefit only if the leads generated by you take specific action, whether that means signing up for an account or accepting a special offer.

How do CPA offers work?

Essentially, when it comes to signing up for CPA offers, visitors only have to do something as simple as filling out a form that mentions their e-mail address, ZIP codes and name. Visitors see no harm in giving this information. But not all CPA offers are so simple. Some require the visitor to fill up very complicated forms with a lot of personal information. For such complicated CPA offers, the conversion rates are a lot lower, but the payouts or the compensation from the company is much higher. For maximum payout, you should use your talent as an internet marketer to get maximum leads for the company and get them to complete the action required of them.

Joining the right CPA network

There are several great CPA networks online. There is a big difference between an affiliate network and a CPA network and you shouldn’t get confused between the two. You should select a CPA network that suits you well and matches your potential. It is more difficult to be accepted by a CPA network than by an affiliate network. Dedicated CPA networks only accept people with proven internet marketing expertise and experience as members. This is because only the most experienced marketers are capable of converting the best CPA offers. But this does not mean that someone who is new to internet marketing isn’t accepted by CPA networks – they get a chance as well, as long as they show the right attitude and a willingness to learn from the best.

Finding an offer to promote

Before you know what offer to look for, I want you to pick a niche and stick to it until you see results. The reason why I suggest this is because I see a lot of new affiliates jumping from gaming offer to dating offers then back to biz op offers and so on.

This literally gets you nowhere and unless you can profit in a specific vertical, there’s no point in jumping around. After you have decided on a niche, say gaming for example, the next step is to ask your affiliate manager what gaming offers are converting well at the current time.

Your affiliate managers has lots of data and they are there to help you make money so don’t be afraid to connect with them and ask for help. Usually, they will send you a list of gaming offers within 24 hours or 48 hours max.

Picking a Traffic Generation Method

Without any traffic to your offer, you will not be making money, period. Now, when it comes to traffic, there are many different ways you can go about this.

On the other hand, if you have a budget and would like to tap into paid traffic where it’s a lot more predictable, instant and scalable.

Another thing to note is that some offers only allow certain traffic methods. You need to make sure you read the description of the offers and if you unsure about something please contact your affiliate manager and they will help you out.

Don’t overcomplicate CPA marketing and just take one step at a time. The “Biggest Secret” to succeeding as a CPA Marketer is to always be testing!

You need to test different networks, different offers, different landers, different traffic sources and pretty much test everything you possibly can.


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