Super Branding Step 2: Discount Offer

Offering potential customers discounts on purchases is a way to quickly draw people into your business. Anytime you tell a customer that he can save money, you’re likely to get his attention. Discounts don’t only help your customers; they also help your business. From increased sales to improved reputation, discounts may be that one ingredient that can bring business success. 

Before Discount Offer: 

1. Know your current profit margin, markup and breakeven point 

2. Calculate the best discount price to still make a profit 

3. Prepare a marketing plan to encourage new customers and bring inactive customers back 

4. Find out what your competitors are offering and their current pricing 

5. Review other options for promoting sales offers without reducing the price 

6. Decide how long the sales price will be offered 

7. Review your accounts for any regular times of the week, month or year your business has a sales dip.