Guerrilla Marketing

Definition:

Marketing initiatives that are connected directly to other individuals.

Expectations:

Due to the personal connection, guerrilla marketing strategies tend to be very time consuming, but effective. If the resources are available, this is a great vehicle to implement with any campaign that calls for a direct connection to a target audience.

Examples:

Distribution of flyers, attending events, calling prospects directly, promoting at festivals, leaving marketing collateral at parked cars.

Frequency:

It depends on the marketing objectives and type of approach for a campaign.