5:42 AM
CR Zaman
Definition:
The ability to effectively persuade an audience on a specific topic or point of view through the dissemination of content.
Expectations:
Through thought leadership, the company or individual can achieve the recognition of “expert” and create demand and therefore command higher payment.
Examples:
Whitepapers, articles, blogs, books, keynote presentations, workshops, media interviews, media placements.
Frequency:
It depends on the type of business, but ideally once a year, every six months or every quarter. An event needs 6-8 solid weeks for effective promotion.
