Thought Leadership

Definition:

The ability to effectively persuade an audience on a specific topic or point of view through the dissemination of content.

Expectations:

Through thought leadership, the company or individual can achieve the recognition of “expert” and create demand and therefore command higher payment.

Examples:

Whitepapers, articles, blogs, books, keynote presentations, workshops, media interviews, media placements.

Frequency:

It depends on the type of business, but ideally once a year, every six months or every quarter. An event needs 6-8 solid weeks for effective promotion.