5:34 AM
CR Zaman
Definition:
OOH refers to any type of “push” marketing located at the community level to inspire a micro local audience with a clear call to action.
Expectations:
As a pull marketing initiative, OOH is typically not effective when executed by itself, but could certainly have a positive effect on brand awareness when combined with other vehicles or a time-bound campaign.
Examples:
Billboard, bus signs, bench signs, outside signs and banners.
Frequency:
As a campaign, this should be done for no less than 90 consecutive days with a clear and concise (and juicy) call to action.
